Visual Identity Guide
Chattahoochee High School
This guide gives an overview of the visual elements, colors and fonts that are the foundation of the Chattahoochee High School brand. Following the standards set forth in this guide will ensure a clear and consistent visual identity for our school. This identity will help to unify our school and to maintain a recognizable connection to our community and stakeholders.
PLEASE NOTE: No changes or additions may be made to any of the Chattahoochee High School logos at any time. Only the approved visuals, in this guide, may be used for official items such as printed materials, websites/digital media, spiritwear, athletic uniforms and apparel. The logos may not be visually altered, paired with unapprovevd imagery, boarded, changed proportionally, or otherwise tampered with in any way.
Use of the Chattahoochee High School visuals must be approved prior to use.
We are the Cougars. We are united. We do not differentiate (ie. Lady Cougars, etc).
Logos and Downloads
Click the logo below to review the approved branding assets and available variations.
Professional
Logo
C Logo
Cougar Profile Logo
Cougar Angled Logo
Cougar Front Facing Logo
Banner Logo
Paw Logos
Script Logos
Shield Logo
Avatars
Colors
To create a unified visual presence and to increase strength in our brand, utilize the following colors when producing materials.
No additional colors can be added without approval. When the Pantone color is not available, the CMYK build should be used. The WEB/HEX values should be used on web, video and other digital media.
Primary Colors
Royal Blue
Pantone 286
CMYK (100, 75, 0, 0)
WEB/HEX (0022A0)
Gold
Pantone 123
CMYK (0, 19, 89, 0)
WEB/HEX (FFC72C)
Secondary Colors
Black
White
Gray
Fonts
To create a unified visual presence and to increase strength in our brand, utilize the following fonts when producing materials.
No additional fonts can be added without approval. The official fonts for Chattahoochee High School are: Helvetica Neue, Richardson Brand Force, and Oh Chewy.
Richardson Brand Force MUST be typed in ALL CAPS to display the correct type style. As well, it needs to be rotated -9.5˚ and top aligned. Otherwise it will look like this:
Spiritwear
When printing spiritwear (including camp shirts, practice shirts, etc), use the following guidlines for design:
On the front of the shirt, include the logo (whether one, two or three colors). It can be over the pocket or full front. Do not alter the logo design or include additional artwork (ie. basketball, lacrosse sticks, no cougar other than our own, etc).
On the back, the design is your choice as long as it does NOT compete with our logo (ie. do not add a cartoon cougar with huge muscles, etc). This would compete with the style and overall look of our visuals.
In addition to the above guidelines, follow the correct color usage on approved backgrounds as previously outlined.
At themed games (ie. Pink Out, tie dye, etc), only the white or black one color logo can be used for printing purposes on other colored or multicolored spirit wear.
Have questions? Need approval?
Use of the Chattahoochee High School visuals must be approved prior to use.